We're pioneers who every day deliver new choices that shape the foodscape and the best brands with the right mix of quality and price with the end customer and consumer as the land mark of all activities we do and in the process also ensuring the most economical experience to both our suppliers and brand partners.
Our Brand partners in distribution will be exposed to the best of marketing knowledge and distribution expertise of nearly 22,000 outlets in the lower gulf region through our partners and with our ideally located central ware house in Dubai and fleet of modern trucks to satisfy the distribution needs we are ideally placed in UAE and have necessary investments to expand in lower gulf directly where we have distribution partners.
We discover what’s next. Bold ideas and new possibilities that drive the industry ensuring best of foods supplies and also providing our distribution brand partners with innovative product ideas,always adopting the best strategy for the brand on SWOT .We are very understanding of our principal brand partners sales by stocking and promoting the product with the best of Market intelligence that SIH possess.
We Strive continually for Better food. Better future through delivery of right product right place and right time edging competitors.
At SIH General Trading LLC, we have , as part of the scope of activities undertaken redefined the concept of wholesale ingredient distribution. We have partnered with some of the most reputable and innovative ingredient manufacturers in the world to put together an incredible line of healthy, natural, and functional ingredients. The best part is that we know how to use them. Our sales force is technically trained on all of our ingredients,food supplies and brand distribution expertise and they are chock full of ideas on how you can make your food or beverage product better and reach market better. Add to that our extraordinary customer service, you would be delighted to be our trading partner and at best your partner in distribution of your food merchandise. Give us a call (a live person always answers during working hours) and let us change the way you think about your product.
A big concern with all of us at SIH General Trading LLC is the protection of the environment .With a hectic life in the middle east and on the go breakfast becoming an increasing reality we believe in healthier choices. The growing process and minimal processing of our ingredients is not only healthy for the consumer but also ensures a significant reduction in chemicals and emissions that pollute our environment.The best food also comes with a great packaging which is bio degradable.
We also do our part by providing low-emission hybrid vehicles for our sales team. The added bonus is that they happen to be great fun to drive.
SIH organisation is a first in focus of Food solutions in UAE.A First
Bring products to market faster while meeting regulatory requirements and satisfying consumer demands.Innovative
Increase efficiency and attract new talent with a consumer-inspired experience that’s designed to mirror food technology.Efficient
Get deep functionality for specialized needs in distribution, from customer scheduling and attribute sales to track and trace, plan specific demands.Specialized
Doing Better by Knowing Better.Commitment
Possess Complete data ,knowledge and skills on Channels and Categories of Food product especially UAE.Intelligence
It gives me immense pride to share with you the foundation of this organisation in the face of the highly competitive market times that the UAE FMCG industry has experienced in the past decade where quality and price had been speculative and this is where we step in.
Since it’s inception in 2001, the Group has successfully managed it’s portfolio of partnerships as a food solutions provider considering the import dependence of the region with some of the best produce directly from the farm across the world cutting middle men through our own sourcing agents there by a produce with the best value for money besides that we carry and execute the larger vision of providing best of sales and distribution services to some of the upcoming new brands in the region.